Preetika was born and brought up in Mumbai. She belongs to a Konkani speaking family. Her father owns a prominent advertising agency in Mumbai while her mother is a house-wife. Her elder sister, Amrita Rao, is a noted Hindi actress. Preetika did her schooling in Convent Girls High School and graduated from Sophia College, Mumbai as a History graduate and acquired a diploma in advertising, mass communication and journalism.
Preetika Rao started her modeling career at the age of 19 in an advertisement for Cadburys alongside Amitabh Bachchan and featured in several prestigious ad campaigns in India, Pakistan, Bangladesh, Sri Lanka and Indonesia.[4] Preetika also had her own Bollywood column with South Side movie magazine in Chennai where she contributed from Mumbai.[2] During her time as a columnist, Preetika also contributed articles in the Deccan Chronicle and the Asian Age. She currently holds a post with the Bangalore Mirror.
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